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Marketing
The SIIA Marketing Executive Council is a group of software industry executives wanting to share best practices, network with peers, and provide thought leadership for events such as webinars, conferences, and roundtable discussions. The Marketing Council usually consists of CMOs, VPs of Marketing, and from larger companies, heads of marketing from operating divisions. The council is concerned with issues and trends that are affecting most software company's marketing plans including; lead generation, public relations, advertising, channel strategies, channel development, corporate and product positioning, etc.
UPCOMING MARKETING EVENTS
There are no events currently scheduled.
RESOURCES
- Webcast:
Marketing & Communications Webcast: What Marketers Can Learn from Engineers
October 07, 2008
- Webcast:
 Marketing Web 2.0
June 19, 2008
- Webcast:
Leveraging the Channel to Drive Innovation
December 7, 2007
- Webcast:
SaaS and Vertical Applications - Best Kept Secrets
September 13, 2007
- Webcast:
Selecting the Appropriate Channel
September 11, 2007
- Webcast:
Are Indirect Channels Right for Me? Should I have a Channel Strategy?
April 5, 2007
- White Paper:
Channels for the New SaaS Industry
March 2007
- Webcast:
How to Communicate with and Train Channel Sales Personnel
February 8, 2007
- Webcast:
Leveraging the Internet to Grow Your Channels
November 17, 2006
- Webcast:
Avoiding Channel Conflict
October 18, 2006
- Webcast:
Building a Compensation System that Works
September 28, 2006
- SaaS Webcast Series:
The Potential Convergence of SAAS and BPO
September 21, 2006
- White Paper:
Sofware-as-a-Service:
A Comprehensive Look at the Total Cost of Ownership of Software Applications
September 18, 2006 | executive summary open to public
- SaaS Webcast Series:
Developing the Channel for SaaS Vendors
October 26, 2005
- Webcast:
Strategies for New Software Business Models: Forming Successful Partnerships
Auguest 2006
- Webcast:
Strategies for New Software Business Models: Designing a Successful Channel Strategy
July 2006
- SaaS Webcast Series:
Developing the Channel for SaaS Vendors
October 26, 2005
- Webcast:
ROI: Current Practices in Delivering a Business Case
August 18, 2004
- Webcast:
ROI: Best Practices in Delivering a Business Case
May 5, 2004
- Report:
The ROI Dilemma: A 2004 Best Practices Study
March 2004 / produced by SIIA and Kotler Marketing Group
- Publication:
Converting Alliances into Revenue Engines
June 2003 / produced by TC-Group and sponsored by SIIA
- Publication:
Just Enough Strategy: A Series of Technology Marketing Articles
June 2003
- Webcast:
Software Marketing to the Middle
February 2003
- Webcast:
Secrets to Selling Software By Mail
November 2002
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COUNCIL CHAIR
 Diana Waterson
Business Partner Marketing Consultant, IBM Corporation
Biographies of Council Board & Members
BOARD MEMBERS
Robert Carroll
Vice President, Marketing, Clickability
Richard Dym
Chief Marketing Officer, OpSource, Inc.
Karen Leavitt
Chief Executive Officer, MarketingFusion
Simon Peel
Senior Vice President, Marketing & Strategy, Cast Iron Systems
Jeff Silbert
VP, Channel & Alliances, M5 Networks
Jim Szafranski
Vice President, Product Management & Marketing, Fiberlink Communications
Diana Waterson
Marketing Consultant, Software As A Service, IBM Corporation
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ABOUT THE 
